The Seattle SuperSonics
sought to leverage iMobileAccess's messaging software for the creation
and deployment of a Text-to-Win mobile campaign
for their NBA draft party.
The opportunity was to help the Sonics build an
immediate opt-in list for their '07-'08 season mobile
marketing campaigns and to send an immediate bounce-back
message reinforcing the brand's website.
Solution:
The Sonics organization
created multiple mobile campaigns designed to stimulate
interaction with the 2000 Draft party attendees.
The main Text-to-Win opportunity was for an autographed
jersey by the Sonics number 2 draft choice, Kevin
Durant. Projection monitors throughout the indoor
& outdoor venue projected a mobile poll engaging
users to text in with their selection and an MC
announced the autographed jersey text-to-win.
Results:
The Sonics were
successful in creating and implementing a highly
positive and interactive mobile campaign for their
brand. Hundreds of messages were sent by loyal fans
and over 50% of the messages came within a 5 minute
span. iMobileAccess's development team created a custom
Text-to-Screen application that displayed voting
results in real-time. The Sonics were delighted
to have a new, customer-service oriented company
providing their turnkey messaging solution
