The effectiveness of a mobile campaign is greatly influenced by interactivity and personalization of the messages to end users. iMobileAccess's Interactive Replies technology allows companies to create multiple customized outbound message responses for opt-in mobile contacts. Brands can now interact and communicate with their their target market by leveraging the power of a communication channel that is direct, always on and always present.

iMobileAccess's Interactive Replies feature allows for maximum personalization of messages to opt-in contacts within a single mobile campaign. Existing solutions require a dedicated shortcode to allow for two-way messaging campaigns. iMobileAccess's Interactive Replies give brands powerful two-way messaging capabilities within a shared shortcode environment.