Mobile messaging is quickly becoming an integral part of every company's marketing mix. It is crucial for companies to conduct mobile campaigns in a manner than ensures an optimal end-user experience.

The Mobile Marketing Association (MMA) and mobile carriers have developed a series of best practices to ensure that end-users aren't harassed by spam and excessive messaging to their cellphones. iMobileAccess has installed the necessary safeguards into each mobile campaign to adhere to the strict message flow and opt-in guidelines set forth by the MMA and mobile carriers.

- Click HERE to view the MMA Best Practices
- Click HERE to view MMA Code of Conduct

Depending on the type of mobile campaign created (e.g. one-time standard rate, premium sweepstakes, ongoing subscription, etc.), end-users are required to follow a single or double opt-in process. In addition to the opt-in procedure, every message contains a message footer containing help and opt-out instructions.